2022 was a significant year for the tech industry. More than ever, the benefits of advanced technologies like artificial intelligence, machine learning and blockchain were harnessed by businesses including those outside of tech.
Experts have predicted that investment in digitalisation will continue to rise in 2023. This means the demand for the top tech talent will increase, and the battle to attract top talent will become even more fierce.
To have a fighting chance in this war, it’s not as simple as offering a better salary. A wide range of needs must be met in order to make a job desirable to employees. Here are some of the top tips for attracting top talent in your company in 2023.
Provide opportunities to gain new skills
Talented professionals are usually the type who are always looking for ways to improve and develop their careers further. If your company offers numerous progression opportunities, you’ll be an attractive option for them.
Consider partnering with skill development providers who offer further training and development in tech niches, but also in soft skills such as public speaking and leadership. This straightaway shows candidates that you are a business willing to invest in their personal and professional growth.
Invest in the culture and mission of the company
Pay is no longer the sole motivator for a candidate to say yes to a job. They also want to feel inspired by the work the organisation is doing and to know that they will be part of something important. After all, we spend about one-third of our lives working so why wouldn’t passion be just as important as pay?
Define your mission and aims as a company. What is the purpose of your work? What is your overall goal? How are you contributing to society? Incorporate these into your hiring practices, employee onboarding processes, recognition programs, and day-to-day operations. This is what will capture the heart of candidates looking to make a difference in the tech world and increase their loyalty to stay at your organisation for a long time, and will form an integral part of your employee value proposition.
Prioritise diversity and inclusion
Research has found that companies that make themselves more inclusive and openly state their ambition to improve diversity are twice as successful at attracting and retaining top tech talent. In 2022, more candidates prioritised applying to organisations that work to create an inclusive and open environment than ever before. Evaluate your current DEI strategy as you enter the new year and work to ensure it is as clear and effective as can be.
Not only should you invest in inclusion efforts within the workplace, but you should also diversify your hiring practices. Don’t just look at degree qualifications and credentials listed on these CVs, also consider experience, skills gained, and how they perform in the interview. Just because they haven’t attended a top university, or haven’t achieved the highest grades in traditional education, doesn’t mean they don’t have the potential to excel in tech. Being more open in your recruitment strategy will widen your talent pool and give opportunities to those who are often underrepresented.
Ensure full transparency and communication
Broken communication between management teams and employees can be detrimental to a business. Workers will feel neglected and potential candidates will sense the disconnect. As a result, work ethic will be low and the chances of gaining top talent will fall.
Ensuring good communication between employees and executives will allow a trustworthy relationship to develop. New and current workers will feel more involved with the organisation and their loyalty and motivation towards their work will increase. Using business collaboration tools is one of the best ways to do this. For example, software like Slack allows you to set up an internal ‘ask me anything’ channel where senior members respond openly and honestly to employee queries.
Offer valuable employee benefits
The working world has changed a lot over the past couple of years. The typical 9-5 office job has lost its appeal, hybrid work is now the new normal, and employee wellbeing has become the centre of many HR policies.
As such, it’s important to make sure the benefits you are offering to employees go beyond just adequate pay. Research shows that factors such as lack of flexibility, inability to work remotely and insufficient rewards and recognition are the key drivers of wanting to leave a job.
While you may not be able to match what larger tech companies like Google and Meta can offer, you can still provide perks that will attract top talent. This includes offering flexibility in working hours, remote working days, great health benefits and discounts at local gyms, etc. Even if they are small gestures, it gives the impression to potential candidates that they will be acknowledged and looked after by your company.
Focus on retaining your top talent
One of the main reasons why people leave their jobs is because of the lack of learning and growth opportunities available to them. An employee who isn’t offered the chance to develop or move forward in their position is likely to leave and move to a place where they can. To avoid this, ensure you provide workers with ways to progress. Opportunities to develop new skills through workshops or training courses should be offered regularly and the path to getting a promotion should be clear in every employee’s mind.
A company culture that acknowledges hard work is also crucial for ensuring a high retention rate. Recognise the successes of your employees and reward them with a gift voucher, pay rise or bonus. Simple acts of recognition will make them feel like a valued and important member of the team.
Prepare strategically for the talent battle!
2023 is set to be a tough year to gain top tech talent, and the fight for attracting and retaining the highly skilled will continue to get harder as more businesses join the battle. It’s therefore never been more important to have the right recruitment partner in your corner. At GR4, we not only work with you to discover and place top tech talent, but will also act as your long-term partner in crafting exceptional employer branding and an EVP that will set you apart from the rest.
At GR4, we work with Europe’s most exciting startups and scaleups to discover and place top tech talent. You can search all our positions here, or get in touch with a member of our specialist team for a confidential discussion.